2018-09-04

設計講壇

广告文案翻译,精致美学创意

宝马汽车6系广告翻译

 宝马6

Perfection impresses, opposites fascinate – and,in combination, they produce the special aura of the BMW 6 Series Gran Coupé. It manages to effort lessly combine a sedan and a sports coupé, two automobile concepts that appear to contradict oneanother. Its luxurious side is just as much in evidence as its innovative side, and it demonstrates efficiency and dynamics in equal measure.

一见钟情,意乱情迷。不费吹灰之力地将轿车和运动跑车这两个貌似矛盾的汽车概念架构起来,如此,一款前车搭载独特光环的宝马6系豪华跑车便落地生根。极尽奢华、富于创新,效率与动力相得益彰。



You can complete short trips in the BMW 6 Series Gran Coupé, of course. However, this will never quite be enough. The reason for this is the perfectly attuned suspension and transmission technology. This ensures that road-holding remains supreme and pleasant at all times − even during fast, sporty driving.You’re guaranteed to feel it: The BMW6 Series Gran Coupé has a genuine driving style all of its own.

驾驭宝马6系豪华跑车,短途之旅,近在咫尺。但这又算得了什么?臻于全然调谐的悬挂,完美无懈的传动技术,赋能爱车随时畅行无阻。令人心驰神往−即便是风驰电掣的加驾乘体验。你肯定也对:宝马6系豪华跑车专属独具的驾乘风格感同身受。



With the Online Entertainment offer, a flat-rate account lasting one year can be opened with any BMW music partner, for example with Napster, which can be used in six different European countries at no additional cost: Germany,France,the UK,Italy, Spainand the Netherlands.

开通统一年费账户,通过接洽诸如Napster之类的任意与宝马缔结有合作关系的音乐伙伴,在线娱乐便触手可及,更为难得的是您可在诸如:德国、法国、英国、意大利、西班牙和荷兰的六国中免费地尽情畅享。



Flowing lines dominate the exterior. Selected materials create an exclusive ambience on the inside. The design of the new BMW 6 Series Coupé exudes athleticism and elegance from allangles. Its racy temperamentis activated at the push of the start button and then kept under perfect control by the leather steering wheel. A cultivated sports car. A promise of special driving experiences that’s just waiting to be delivered.

流畅的示廓线,让人欲罢不能。甄挑遴选的原料,为您营建专属内饰氛围。全新宝马6系豪华跑车,不论出自哪个角度,都无不弥漫着运动气息和优雅气质。一键启动,动力十足。真皮方向盘,完美驾控。一款匠心独具,精心打造的豪华跑车。诚邀体验。



Dynamic,challenging or elegant – exclusive equipment features are available to under score every facet of the new BMW 6 Series Coupé. In addition, the BMW Individual range offers numerous options to make your new BMW6 Series Coupéeven more exclusive and personal. And Original BMW Accessories allow the vehicleto be adapted perfectly to everyday needs.

一款动力十足、极富挑战或造型考究的跑车。专属装备, 旨为新款宝马6系豪华跑车量身定制。此外,于个性化定制范畴内,宝马亦提供了众多选项,这足以让您的宝马6系豪华跑车新座驾更加专属,卓尔不群。原装配件,完美驾控体验,满足您的一切日常所需。








Kipling背包广告创意翻译


Kipling背包



Here we come walking down the street.
我们沿街而行。


We get the funniest looks from everyone we meet.
于众人而言,我们竟是如此地忍俊不禁。


Hey we’re the monkeys and people saywe monkey around,
嘿!我们就是猴子,人们喋喋不休于我们与猴子的不解之缘,


But we’re too busy singing, dancing,sewing, crafting, and growing,
我们唱歌、跳舞,做手工艺品,忙得不亦乐乎,彼此成长,


Turning frowns upside down,
才下眉头,却上心头,

And letting our own unique style shine through.
我们风格迥异,特立独行,倾倒众生。


Our style isn’t a color or a season.
我们另辟蹊径,不论色彩,亦不论时节。


Our style is a choice.
我们的另类就是一种选择。


A choice to make waves and noise.
一种兴风作浪、聒噪不安的选择。


A choice to spark happiness wherever we go.
一种于我们所到之处就能喷薄出幸福之感的选择。


These are our tools and these are our tool bags.
这些不过是我们的工具,而这些则是我们的工具包。


When it comes to the secret to happiness, we’ve let the monkey out of the bag.
当谈及幸福的秘籍时,我们只不过是让猴子,走出包包,看看外面的世界。


Let’s add color to life, by collaborating with femalemakers, creators, movers and shakers.
让我们与女性的造物主、缔造者以及权势之流一道携手,为生命增姿添彩,


Collaboration that breathes life intoour DNA, refreshes and invigorates the monkey logo,
让我们将生机融入基因,激活、跃动猴子图标,


And places Kipling at the center of ahappy uprising.
置Kipling于触发快乐的心脏。


Turning Make Happy into more than a tagline.
找乐子,不再只是口号,


By offering it as an invitation toget involved.
让其成为一种邀约,参与其中。


Welcome to the evolution of an icon.
我们对改进图标的种种努力,授手迎接。


Welcome to the monkey movement.
欢迎猴子心猿意马。


Kipling. Make Happy.
Kipling,不过是取悦自己。